A strategic Content Manager, PR, and Communications professional who is responsible for brainstorming, creating, crafting, and transforming ideas effectively into words, which foster brand equity, I skillfully find innovative and meaningful ways to partner clients through content and media relations with their targeted constituency on and off online.
Is there communication without relationship? Today some would say, yes. What should communication look like in our social media driven culture? Whether developing betters or new ways to communicate with employees, organizational change, or reaching your target audience, how and why we communicate is evolving; however, one thing remains constant: Communication should always be a two-way street with key stakeholders doing a lot of listening. “Here is my ‘offer’. Very long pause. Now, I would like to listen, hear, and understand your response. It is all about brand equity today. No longer can corporations large or emerging advance with a me, me, me culture.“
Social media and marketing are great buzz words. They look good on a CV, however, building sustainable relationships, strategic engagement, execution, and management are at the core of our profession. Soundbites, droning, and 150 characters may look good, but how do they translate into sales, improved moral, or press for your product, service, or business? “This is where I thrive. I do my best work when I am inventing, creating, collaborating, executing, and giving others an opportunity to grow and shine.”
Press. Buzz. Clients. Work. Play. Good Stuff.