Serene Bridgett Hollingsworth
Communications Management Core Competencies
Editorial Director|Publishing|Digital Media
Public Relations|Internal + External Communications Management|Corporate Relations Management
Corporate Communications Writer
Content Development|AP Style|Chicago Manual of Style
Project Management|Central Desktop Project Management Cloud software
1999-2001 Increased PR revenues 5+ million with new emerging business sales.
1996 25 million in Financial Service sales.
2005 Nominated publishing professional of the year.
2009 Keynote presented at The Ohio State University Minority Students In Media Luncheon.
Eight career promotions; 15+ year innovative, strategic, multi-disciplinary professional, and multi-channel accomplished editorial, PR, and communications manager with exceptional writing (i.e. white papers, president’s letters, key messages, media interviews, press releases, thought-leadership pieces, and media placements), presentation, negotiation, sales (25 million in financial services and 5+ million PR) and project management skills including Central Desktop Project Management; implement diverse corporate relations and communications initiatives to deliver impactful messaging to key external and internal stakeholders; strong budget and analysis acumen; ability to influence thinking, forge strategic alliances, and build consensus; distinguished performance conveying thought-provoking content for emerging and established brands. SereneB.com and LinkedIn Profile.
Bahiyah Woman Health magazine, Chicago, Illinois
Editorial + Communications Manager
Manages all day-to-day operations of the editorial and production staff and works in conjunction with the Associate Publisher and Chief Financial Officer to keep all facets of the operation in close communication and running smoothly; sets the Yearly Editorial Calendars and oversees publication of all digital, print and event content with the assistance of the Managing Editor – including production of 10 print magazines per year.
Promoted to Publishing and Editorial Manager 2009 recruiter of section editors and creator of editorial guidelines to ensure accuracy in content produced.
Develop editorial content and incorporate in present sire and implement editorial strategy to design an effective editorial calendar and maintain content for web pages and print monitor metrics for same; digital and social media deployment, writer, and curator.
Supervises writing of content for publication and key stakeholders. Edits existing materials for appropriate writing style and targeted audience.
Manages the production process of external organization publications and communications and maintains a planning calendar of all publications
Lead bloggers and social outreach teams; supervise editorial to ensure compliance to target audience and maintain optimal quality of content and prepare associate strategies.
Manage editorial projects and monitor sales team resolve client and editorial issues.
Harvests content and identify trends, contributing industry knowledge to content pipeline, social media, marketing campaigns and digital platforms.
Use analytics and data to drive communications, understanding target markets, and optimizing messaging.
Coordinating and managing external communications, volunteer programs and administration.
BE Magazine, Chicago + New York
Internal Communications + Advertising Sales Manager
Publishing assistant ¬promoted to Internal Communications Manager in 2004 to create, lead, launch, and execute the #2 ranked start-up magazine in 2004 and 2005.
Managed 3.5 million advertising budget and internal and outside sales teams.
Story assignment manager, responsible for fact-checking; developed and maintained print production and online schedules and deadlines.
Executor of all internal communications designed to clearly define the corporate narrative; authored powerful and thought-provoking presentations, content, whitepapers, and thought-leadership pieces for publisher, senior management, and key stakeholders.
Managing and executing tactics aligned to corporate communications.
2005 nominated for publishing communications professional of the year for start-up presses.
Rallied struggling print and Internet eZine readership from 150 to 200,000 readers in one year pre insurgence of social media.
Coached, managed, and vetted a powerful editorial and creative team of 20+.
Successfully retained 90% of recruited team and promoted 79% of staff in my tenure.
Keynote Speaker University of Illinois Urbana Champaign Students In Media Dinner
Jazzmyne PR Group, Chicago + Los Angeles
Senior PR Manager
Promoted in 1999 to Creative Lead; Advanced in 2001 to Communications Specialist; promoted 2002 to Senior PR Manager for boutique multi-channel entertainment and emerging business PR agency.
In 1999 and 2001 secured +5 million in new revenue by closing new emerging business PR accounts.
Ensure flawless onboarding of PR clients; oversees and works collaboratively with creative team, manage, plan, and budget PR initiatives, and identity campaigns; Ideation and media strategist for high profile executives, emerging companies, and celebrity brands; coach creative team of five junior account managers, four junior publicists, and three designers. Responsible for growing and protecting the Agency’s relationships with its current client base and insuring the team is engaged in building these relationships.
Charged with producing influential and creative content to procure national and local print, radio, and television placement; Project Manager for multi-million dollar marketing campaigns; vendor procurement, media, and contract negotiator; press release writer, speech preparation, whitepapers, presentation writer, and presenter; received national media exposure on ABC, NBC, The Today Show, USA Today, LA Times and key media outlets across the country. Some client campaigns include: “The Dog Whisperer”, Jaime Fox, Vanessa Williams, Kevin Eubanks (for Jay Leno Show), and Wynton Marsalis.
Creative visionary behind celebrity brands: Caesar Milian (The Dog Whisperer); Jaime Fox (Comedian) now accomplished actor; and more.
500 PR clients in tenure 488 received national media coverage.
The Dog Whisperer ideation development + talent acquisition to build and execute media campaign
Horizon Publishing and Financial Services, Chicago
Client Relationship Manager
Secured over 30 half-million dollar net worth investment clients in four months; Goal to secure 100 new high net worth investors per year for portfolio management;
Turned marketing leads into sales prospects that closed; Closing ratio of 80%.
Secured 65 + 6 licensing and sold 25+ million in first year of business.
Generated new client investment revenues to 25+ million in one year.
More than 200+ clients in portfolio in 2002
Secured Illinois Real Estate License
Secured Illinois Life and Health Insurance Licenses within 30 days of employment
Secured Series 65 + 6 Securities Licenses within 60 days of employment
2013-Present Volunteer Life Coach Cook County Correctional Facility for Female Detainees, Chicago, Illinois
2011-2014 Summer Reading Enrichment Camp for Youth, Ford Heights, Illinois
2009-2011 Volunteer Publicity Director for Stroke of Hope Foundation, NY, NY
Education: The Ohio State University: B.S. Communications and Minor Media Psychology